The Indian Multinational

Videocon

Remember the Big screen TV which we had. I remember watching all my pink panther movies on Videocon.. Now they have come back with a bang.. The new Videocon- Indian Multinational.
Probably the first Indian Company to all manufacture Mobile phones...I love it





Change is happiness.

A few Tags….

TAG 1 : Brands Tag

(tagged by Shankar and Sreya)

The brands which I use everyday.. Once when I was in the first year of my college I got this message from a friend of mine who sent me a list of brands which are Indian and asked me to use them as much as possible. He explained that this would increase the revenue to India. So I try to do it as much as possible.. But since this globalization everything changes..

“Dell Vostro Laptop”: This was given to me by my college for my MBA education. I cannot live without it now even for single day. 

“Motorola Rockr z6”: My mobile phone which is 3 years old but still going strong and I love it for the music.

 

“IIPM”: Being a student, I love the brand value of it yet some things are just not right...

 

“Aircel”: The only mobile phone service provider I’ve used for more than 6 years.

“Titan Raga” – My Executive watch 

 

“Fastrack”- My funky Collection

   

 

“Google” – My favourite Search Engine.   

 

“Colgate” – Only toothpaste I’ve used all my life.

 

“Dove” – My soap, shampoo and conditioner.

 

“ Blogger”- My favourite portal for blogging!!

 

“GRT” – The only jeweler, my mom prefers.

 

“Jang”- Bags

 

“Arun Ice Creams”- Always

 

“Satyam Cinemas”- For movies and fun

 

 

TAG 2:

RULE 1- You can only say Guilty or Innocent.
RULE 2- You are not allowed to explain anything unless someone messages you and asks!
RULE 3- Copy and paste this into your notes , delete my answers, type in your answers and tag to your friends to answer this.
So here I goes the answers( Truthful about the answers) : 
Asked someone to marry you? Guilty
Ever kissed someone of the same sex? Innocent
Danced on a table in a bar? Innocent
Ever told a lie? Guilty.
Had feelings for someone whom you can’t have back? Guilty.
Kissed a picture? Guilty.
Slept in until 5 PM? Guilty
Fallen asleep at work/school? Guilty
Held a snake? Innocent.
Been suspended from school? Innocent.
Worked at a fast food restaurant? Innocent.
Stolen from a store? Innocent
Been fired from a job? Innocent.
Done something you regret? Guilty.
Laughed until something you were drinking came out your nose? Guilty.
Caught a snowflake on your tongue? Innocent.
Kissed in the rain? Guilty.
Sat on a roof top? Guilty.
Kissed someone you shouldn’t? Guilty.
Sang in the shower? Guilty.
Been pushed into a pool with all your clothes on? Innocent.
Shaved your head? Innocent.
Had a boxing membership? Innocent.
Made a boyfriend cry? Guilty.
Been in a band? Innocent.
Shot a gun? Innocent.
Donated Blood? Guilty.
Eaten alligator meat? Innocent.
Eaten cheesecake? Guilty.
Still love someone you shouldn’t? Guilty.
Have/had a tattoo? Innocent.
Liked someone, but will never tell who? Guilty.
Been too honest? Guilty.
Ruined a surprise? Innocent.
Ate in a restaurant and got really bloated that you couldn’t walk afterwards? Guilty.
Erased someone in your friends list? Guilty.
Dressed in a woman’s clothes (if you’re a guy) or man’s clothes (if you’re a girl)? Guilty.
Joined a pageant? Innocent.
Been told that you’re handsome or beautiful by someone who totally meant what they said?Guilty.
Had communication with your ex? Guilty.
Got totally drunk on the night before exam? Innocent.
Got totally angry that you cried so hard? Guilty.

TAG3 : How DUMB are you?

The more [x]’ s the “dumber” you are.


[x] Gum has fallen out of your mouth when you were talking
[  ] Gum has fallen out of your mouth when you were NOT talking
[x] You have ran into a glass/screen door
[ ] You have jumped out of a moving vehicle
[ ] You have thought of something funny while walking by yourself
[ ] Laughed, then watched people give you weird looks
So far: 2

[  ] You have run into a tree/bush.
[  ] You know that it IS possible to lick your elbow
[  ] You have tried to lick your elbow… a few times
[x] You never knew that the Alphabet and Twinkle Twinkle little star have the same rhythm.
[  ] You just tried to sing them.
So far: 3
[x] You have tripped on your shoelace and fallen.
[ ] You have choked on your own spit .
[ ] You have seen the Matrix and still don’t get it.
[ ] You’ve never seen the Matrix.
[ ] You type only with two fingers.
So far: 4

[ ] You have accidentally caught something on fire
[x] You tried to drink out of a straw, but it went into your nose/eyes.
[ ] You have caught yourself drooling.
[ ] You have fallen asleep in class and fell outta your chair
So far: 5
[x] Sometimes you just stop thinking
[x] You are telling a story and forget what you were talking about
[ ] People often shake their heads and walk away from you
[ ] You are often told to use your “inside voice”.
[x] You use your fingers to do simple math
So far: 8

[ ] You have eaten a bug
[x] You are taking this test when you should be doing something more important
[ ] You have put your clothes on backwards or inside out, and didn’t realize it
[x] You’ve looked all over for something and realized it was in your hand
[ ] You have ran around naked in your house.
So far: 11
[ ] You repost bulletins because you are scared that what they say will happen to you if you don’t.
[x] You break a lot of things.
[ ] Your friends know not to use big words around you.
[ ] You tilt your head when you’re confused
[ ] You have fallen out of your chair before
So far: 12

[ ] When you’re lying in bed, you try to find pictures in the texture of the ceiling or wall
[ ] The word “ummmmm” is used many times a day.
TOTAL: 12

I am (12/37)*100 = 32.4% DUMB :) (Thank God!!!)

TAG 4 : Questions

RULES: Respond and rework – answer these questions on your blog, replace one question that you dislike with a question of your own, and add one more question to the list. Then tag eight or ten other new set of people.

1. What is your current obsession? Blogging
2. What are you wearing today? Salwar
3. What’s for dinner? I wish it was chicken curry

4. What’s the last thing you bought? Chocolates

5. What are you listening to right now? Cricket Comments from my dad.

6. What do you think about the person who tagged you? Sreya, is a very sweet and heartwarming intelligent person.
7. If you could have a house totally paid for, fully furnished anywhere in the world, where would you like it to be? Chennai

8. What are your must-have pieces for summer? What pieces??
9. If you could go anywhere in the world for the next hour, where would you go? To my sister who is crying her wits out for being alone
10. Which language do you want to learn? Hindi
11. What’s your favourite quote? Attitude is a little thing that makes a big difference. -Winston Churchill

12. Who do you want to meet right now? My sister
13. What is your favourite colour? Yellow
14. What is your favourite piece of clothing in your own closet? My black kurta
15. What is your dream job? Women Entrepreneur
16. What’s your favourite magazine?
17. If you had $100 now, what would you spend it on? Buy myself a domain and start my own website...

18. What do you consider a fashion faux pas? No Clue

19. Who according to you is the most over-rated style icon? Hmmm…
20. What kind of haircut do you prefer? Steps…

21. What are you going to do after this? Email my sister

22. Who is your favourite sport star? Sachin Tendulkar

23. What are three cosmetic/makeup/perfume products that you can't live without? Mascara, eyeliner and lip balm.
24. What inspires you? Life, nature, purity and Kalam
25. Give us three styling tips that always work for you: Be yourself and smile a lot…

26. What do you do when you “have nothing to wear” (even though your closet’s packed)? Kurta and jeans.

27. Coffee or tea? Coffee.

28. What do you do when you are feeling low or terribly depressed? Blog
29. What is the meaning of your name? Goddess of lakshmi. (I guess)

30. Which other blogs do you love visiting? The ones I follow.
31. Favorite Dessert/Sweet? Black forest cake
32. Favorite Season? Summer and winter... (No bias there)

33. If I come to your house now, what would u cook for me? I can make some chapattis and panner butter Masala..
34. What is the right way to avoid people who purposefully hurt you? Don’t give a damn about them… They are just not worth it.
35. What are you afraid of the most? Losing friends

36. What do you love most about yourself?

I am very confident and always try to keep my cool, no matter what. I accept mistakes and learn from them.


Awww… That was done.. Had it kept in my folder for such a long time.. Thank you sreya and Shankar for tagging me.. Okay so my turn to tag.

I tag Raji, Anand, Shruti, Soin, Vishnu and others who would love to do this long tag list…

Anna Dhaanam

Annam means food... Dhaanam means giving... Together meaning- Giving food as charity. At home, We believe that giving food is the best charity. Today, being Akshaya Tritiya, we always give food to people who are needy.


Akshaya Tritiya is a festival which is celebrated to bring good health and prosperity for everyone. But for the past decade, it has become a money making festival for all the corporate gold houses.. I don't remember that when my grandmother was alive, it was celebrated this way. My grandmother like my mom now, used to give food to the beggars and needy.... She made sure that it was given to lots of people.. but at this time, Akshaya Tritiya was not celebrated by buying gold and staking it in your bank locker. Somewhere some astrologer must have said its good to get gold and every marketer must have caught up with this idea to attract the customer. Now you can see celebrities, commoners, fashion designer and most of all the gold merchants talking about buying gold, platinum, diamond, etc. This day has become a gold gamble day for everybody. I don't live up to such kind of marketing. I, as a rule, make sure that we follow what my grandmother did when she was still there with us and so does everybody at home.... 

Anna dhaanam are given in all the temple all over India. Its not that only people who are needy should have it. Its given to all the people who are willing to eat at that place. My mom once took me to this temple in Kumbakonam and I did have anna dhaanam there and another temple in chennai. My sister was too embrassed to eat there with all the beggars beside us but I dint care after all they are humans too..  Just one single difference. It doesn't matter.

My cousin brother has started this NGO about two years ago. They take up a village and help them educate and provide food almost daily. You can visit their website @ Good Hearts. They also have a yearly blood donation camp and other stuffs to help small scale enterprenuers to bring up their talents. These are just a gang of friends who started this organisation on behalf of their late friend Praveen whom I also happen to know because he was my school senoir. 

Brand Logos and its History.

In Marketing, it is very important to choose the Brand elements such as Names, URLs, Logo, Symbol, Characteristics, Packaging. These are things which add value to your Brand Equity.

So I found that these following Brands have some of the most exciting and interesting Brand Logo.

Here are some of them:

Starbucks

Starbucks Corporation is a coffeehouse chain based in the United States. Named after a character in the novel Moby Dick, it is the largest coffeehouse company in the world, with 7521 self-operated and 5647 licensed stores in 39 countries. The current company logo, modeled after a 15th century Norse woodcut, is a mixoparthenos, or "twin-tailed mermaid, or siren as she's known in Greek mythology. The company and the logo have an interesting history. As you can see on the above pictures!!!

ADDIDAS

The three stripes of Adidas can be seen everywhere. They are on the shoes, they are on the jerseys of your favorite football team, they are on T-shirts, and on many more things. Adolf-Adi-Dassler founded Adidas in 1949 in Herzogenaurach, Germany along with his brother Rudolf (Who later founded rival sportswear maker Puma). The three stripes logo was created by Adi Dassler himself. Since then the stripes have become a symbol of comfort, durability and toughness.

The three stripes which are shaped like mountain signify the challenges faced by the athletes. Chances are that it was inspired by the side view of a shoe with a lace. The triangular shape of the logo looks like a shoe while the white space between stripes may signify shoelace. 

The stripes have become so much of a part of Adidas’ identity that they have adapted different variations of it for their various business units. In 1971 Adidas came out with a Trefoil Logo which became its corporate identity for the next few years.

Today the company has three different versions of the logo for its three different businesses. The Modern Performance logo, The Classic Trefoil logo and the Y-3 logo.

WAL-MART

Sam Walton names his new stores WALMART. The Walmart name was presented in just about any font/style available to the printer.

                                                                                          1962-1964

Also known as the "Frontier Font Logo," this was the first official and consistently used logo.

1964 - 1981

The Discount City mark was used in print advertising, on the uniforms/smocks, in-store signing, and other things. However, it was never used as building signage or in an annual report.

1968-1981

The logo was updated again in 1981.         

                                                                                         1981 - 1992

The star was adopted as an update to the existing logo in early 1992.

                                                                                           1992-2008

The Latest Logo adapted by Wal Mart, USA