Saturday, January 31, 2009


Have you heard this song???

Unakena naan from Kadhalil Vizhunthen
This is a very nice song!! Must have heard it a lot of times right?? yup that song was sung by my classmate
Ramya... she was a close friend in school. She has a gr8 voice, but this song was copied.. Yes some
of them would have known but not all. This song was copied key by key, beat by beat from the following
song. Its a song by Rihanna called Unfaithful.
I wanted to tell this becoz my mom says that Indian music industry has lost its creativity. She always
believes that old songs are best. These days, the standard of music is down except for a few people.
All I am asking is please make music much better than what it is today because Music has taken us to the
next level. You can see that Indian Music has World recognition.
And kudos to A.R Rehman for making it happen...
As he says, Be Indians and our Talents.
Jai Hind!!



Friday, January 30, 2009

A Tribute to my ma....

My mom... 


What will I do without her...? She is the best in the world. My mom is 50% angel and 50% Devil(LOL)... We have our moments.. We always have difference of option.. Yup thats how we bond.. Bringing  me up was the greatest challenge, my mom would have ever faced.. I am the Problem Child of the House. Yet ma stood still of course with a great deal of help from dad. My life nowadays revolve only around them.. I live for both of em and my sisters of course..

Ma I've never told you how much i love you. We really do not appreciate people when they are near us, but i realised how important a mother is in ma life when we had a short separation. I realised what she had done for me and my family. My mom always think we do not appreciate her work around the house but without her we are nothing.. all of us. We will definitely struggle a lot without you.. You make us what we are today!!! 
So I just wrote a small poem to you... This doesn't constitute anything compared to what you are and what you do... Ma I love you a lot.. all of us do even though we fight a lot ma..
Thank you for being my mother...


I wish I could tell you, Mom
how much you mean to me....
But there are no words to say
how much I admire you...
how much I appreciate you...
how much I thank you
for everything you've done.

This is how i looked when i was young

Thats my dad in the middle with my sister on the right and me (LOL) on the Left.... I still smile like that and my sister never smiles like that.... LOL... Sorry Isvarya.. 

PS: Uploading the picture with a cheeky smile on me now!!

A New Pattern for exams....

Exam Patterns by Years

1. In 1995: Answer all questions.

2. In 200: Write any 5 questions.

3. In 2008:Write Either A or B.( Like our paper last time)

4. In 2015: Read ONLY Questions.

5. In 2020: Thanks 4 coming to the examination hall. Have a wonderful holiday!!!

Thursday, January 29, 2009

Dilli -6...

This is promo of the upcoming movie Dilli-6...
The music is scored by none other than A.R Rehman...
This song called as Masakalli sung by Mohit Chauhan which is tooooooooooo good...
I listen to it everyday and i also wanted to share it with you!!!
I do not understand Hindi but I love this song.
Kudos to A.R. Rehman again :-)
Here is the song for you

Masakalli | Music Codes

Boss, Whats with the jingle?

Ever wondered why we keep humming some tune or the other?? 
If this starts in the morning, we will be doing it the whole day!!!

Yes, this is what we as a marketer should notice. My Advertising project is due any day now.  We were asked to take up a Brand and to make an advertising plan for the same, describing its next strategy.We chose Titan. Yup the one which sells watches globally... Did you know that Titan is the World's 6th largest sellers of watches with their own brand name..?? Cool huh?? I knew only after I started working on it. I started collecting all the old ads becoz we had to analyse the history of advertising. This brand has a huge impact on everyone who has it... Guess why?? 
Its the jingle of course.. remember the  Ta nanana.... 
Here is classic example of titan ads

Now I'm sure you must have seen this ad right!! There are  lot more ads like that from Titan. They were a pioneer in bring about watches for everyone.. Be it young, old, male, female, rich, poor, classic, funky, heritage, modern... you name it they have everything... I started this project in the beginning of the month of December, last year.. I still see my self humming this jingle one in a while... These things stay in our mind forever.
You might also remember That Nirma Ad.. Washing powder nirma.. With that girl spinning.. now that's another classic example... How about Britannia Britannia Britannia Marie gold!!! LOL
If you try to recollect all these things, you will find that you are going back to your childhood days!!
Brings back a lot more than memories.. We may or may not live with our siblings or parents now but these things sure brings back the lovely memories in our lives...

Read this if you can...

It took me sometime to do this but my intelligent sis did it so easily!!!! 
I wanted you guys also to try it... 

Tuesday, January 27, 2009

A Scary Thought

All the people around me are talking about A.R Rehman making it to the Gloden globes and the Oscars, but my mind went on with something more important, according to me. 

Is Indian IT and ITES Sector going to stay put for eternity?
You "might" ask me?? What made you think about this when the world says India is the future.
Well this topic came to mind when I was working on my presentation which is due tomorrow. I have been think and going through a lot of articles on this topic," Is Indian offshoring an advantage for Eternity?" I have to speak against the topic by the way.
If you see that, I have already worked in a BPO where my job was to take call and talk to customer's regarding their billing queries. It was basically for a well known Canadian telecommunication company. The first shock that hit me at the job was that people there they  have almost the every hi-tech gagdets and people here dont even know how a computer looks like. May be now people know how it looks.... or shall I say how to open the computer... 

As you see times are changing. 

People there are now wanting things to be error free. Something called as ARTIFICIAL INTELLIGENCE can definitely replace man and the labour. Did you guys also know that India does only the back office jobs. It is called the WORLD's Back office. The customer thinks and India execute.  And definitely you know that India is not into thinking.!!! This was given in the Forbes report.
We can also argue with the point that India has cost advantage over these outsourcing firms. According to the same report, it say that India's cost advantage was 1:6 but now it is 1:3. What does tht imply..? It says that we are having an increase in the value of rupees against the value of dollars which is decreasing drastically.. 
These reports scare me a lot... I mean if you see that the amount employment generated by such outsourcing activites are closely to 4 million (IT and ITES) people. What will all these people do if these alternatives are implemented.  If this cost advantage of 1:3 changes to 1:1.5, then guys!!! 
That is the end to "Indian Cost Advantage". 
I know these things may sound boring but believe me that government has to take steps to prevent from something like this happening. It really not that far way... This is going to happen by the end of 2015.

Saturday, January 24, 2009

My Friend's Love

A friend of mine named Arul sent me this email. It was too good that I wanted to share it with all of you.. This is how it goes....

A touching love story that 'll make u cry"


10th Grade:-
  As I sat there in English class,
  I stared at the girl next to me.
  She was my so called 'best friend'.
  I stared at her long, silky hair,
  and wished she was mine.
  But she didn't notice me like that,
  and I knew it.
  After class,
  she walked up to me and asked me for
  the notes she had missed the day before.
  I handed them to her.She said 'thanks'
  and gave me a kiss on the cheek.
  I want to tell her, I want her to know
  that I don't want to be just friends,
  I love her but I'm just too shy,
  and I don't know why.
11th grade:-
  The phone rang. On the other end,
  it was her. She was in tears,
  mumbling on and on about how
  her love had broke her heart.
  She asked me to come over
  because she didn't want to be alone, So I did.
  As I sat next to her on the sofa, I stared at her
  soft eyes, wishing she was mine.
  After 2 hours, one Drew Barrymore movie,
  and three bags of chips,
  she decided to go home.
  She looked at me, said 'thanks'
  and gave me a kiss
  on the cheek..I want to tell her,
  I want her to know that
  I don't want to be just friends,
  I love her but I'm just too shy,
  and I don't know why.

Senior year:-
  One fine day she walked to my locker.
  "My date is sick" she said,
  "hes not gonna go" well,
  I didn't have a date, and in 7th grade,
  we made a promise that
  if neither of us had dates,
  we would go together just as 'best friends'.
  So we did.
  That night, after everything was over,
  I was standing at her front door step.
  I stared at her as She smiled at me
  and stared at me with her crystal eyes.
  Then she said- "I had the best time, thanks!"
  and gave me a kiss on the cheek.
  I want to tell her,
  I want her to know
  that I don't want to be just friends,
  I love her but I'm just too shy,
  and I don't know why.
  A day passed, then a week, then a month.
  Before I could blink, it was graduation day.
  I watched as her perfect body
  floated like an angel
  up on stage to get her diploma.
  I wanted her to be mine-but
  she didn't notice me like that, and I knew it.
  Before everyone went home,
  she came to me in her smock and hat,
  and cried as I hugged her.
  Then she lifted her head from my shoulder
  and said- 'you're my best friend,
  thanks' and gave me a kiss on the cheek.
  I want to tell her,
  I want her to know
  that I don't want to be just friends,
  I love her but I'm just too shy,
  and I don't know why.
  Now I sit in the pews of the church.
  That girl is getting married now.
  and drive off to her new life,
  married to another man.
  I wanted her to be mine,
  but she didn't see me like that,
  and I knew it.
  But before she drove away,
  she came to me and said 'you came !'.
  She said 'thanks' and kissed me on the cheek.
  I want to tell her,
  I want her to know
  that I don't want to be just friends,
  I love her but I'm just too shy,
  and I don't know why.
  Years passed, I looked down at the coffin
  of a girl who used to be my 'best friend'.
  At the service, they read a diary entry
  she had wrote in her high school years.
  This is what it read:
  'I stare at him wishing he was mine,
  but he doesn't notice me like that,
  and I know it.
  I want to tell him,
  I want him to know that
  I don't want to be just friends,
  I love him but I'm just too shy,
  and I don't know why.
  I wish he would tell me he loved me !
  .........'I wish I did too...'

  I thought to my self, and I cried.

Thursday, January 22, 2009

Just Roses!!!!!

I always felt that Roses are a girl's best friends.....not diamonds really!!!! Its not that expensive guys....I love the yellow ones.. they are my favourite... So here they are : For all my friends out there. 

Roses From Raji

For the Love of roses

What can a Rose say by Arthur Smith

A rose can say I love you 
And want you to be mine, 
a rose can say I thank you 
For being so very kind, 

A rose can say congratulations, 
Whatever the occasion may be, 
a rose can say I miss you 
And wish you were here with me, 

A rose can say I'm sorry 
If I've hurt you in any way, 
a rose can say get well soon, 
May God bless you today? 

A rose can say I wish you happiness, 
And the best for you each day.
A rose can say farewell 
When someone goes away, 

A rose can say hello, 
I'm thinking of you today, 
there are just so many wonderful things 
That a rose can say, 

A rose can say goodbye 
When a love one is laid to rest, 
No matter what there is to say, 
A rose can say it best. 

Discovering Discovery

Yet again about another Brand

Hey seen this logo...Of course you have!!!! What am I saying???

Now lets get back to my Marketing subject.
Here is what this logo symbolises:
Discovery Channel Logo was designed with the purpose of showing that they would show the world to the world.......

This absolutely fantastic idea was awesome... Look at the design!! The designer must have purposefully designed the Logo in such a manner that the colour used are amazing. Take a look at the colours. He could have used another colour instead of blue to the letter channel. He has definitely thought this colour would turn out to be wonderful. The Font used for the letter Discovery is so different that it shows the world. The placement of the globe just shows his creativity. I have never noticed this after all the years of watching them. But this subject has made me realised that even small things done around us has a new meaning to it. It has also taught me how advertising and Logo design can bring a brand in and out of business. These things are just amazing and how people just come with these creative ideas.

KUDOS To all those Advertisers and Marketers!!! After all, I am going to be a part of you guys one day!!!!!(LOL)


Brand 'McDonalds"



McDonald's Corporation is the world's largest chain of fast-food restaurants . Although McDonald's did not invent the hamburger or fast food, its name has become nearly synonymous with both.

The McDonald's Golden Arches logo was introduced in 1962. It was created by Jim Schindler to resemble new arch shaped signs on the sides of the restaurants. He merged the two golden arches together to form the famous 'M' now recognized throughout the world. Schindler's work was a development of the stylized 'v' logo sketched by Fred Turner, which was conceived as a more stylish corporate symbol than the Speedee chef character that had previously been used. The McDonald's name was added to the logo in 1968.

Wednesday, January 21, 2009


Today I had my Brand Management class in which we had class on how figures and logo make a great impact on the product and the brand itself. I donno if anyone of you have noticed this logo carefully before. He showed us this logo and asked us  what this logo depicted. All of us in my class were obviously fast asleep because it was almost 6 in the evening and we had classes from the morning. We really couldn't get what was in this logo. Finally sir gave up and said that it had an Hidden Arrow between E and X.. some people might think," OH Now I see that".. Well we had the same reaction. We got a good sound of blasting from him. of course we deserve it. After all, this is a professional course. So as I was saying, now we get to the logo:

In 1994, Lindon Leader of Landor Associates created the new FedEx logo which has become a highly recognized corporate symbol of FedEx Corporation. This logo was to symbolise the Brand FedEx as Speed and Precision

Cool Huh???
There are so many such things in the world which are so simple but still yet we are not able to recognized it.. I also have a lot more to tell you about such things.

Tuesday, January 20, 2009

The title says it all!!

hey hi guys!!! 
Thank you to the ones who read my blog and commented. Its a small gesture but means a lot to me. 

Well I wanted a little bit of traffic to my so-called blog, so i sent a mail to few(just 10 of em) to read my blog and criticise me. Be it good or bad. Well this mail was also sent to my brother Sunil. He  called me this morning and asked whether there was something wrong with me. And he also mentioned a certain things about my past. Well thanks anna for taking care in me. And I also had a very close friend of mine vinoth call in and asked me the same question. Thanks to him too. 
These are some people who really care about me.Without you guys I wouldn't have never had a second life as of now.
To all those pple who really care about me. My past life has got nothing to do with what I am doing in present and will be doing in the future. What I feel about my past has got nothing to do with what I am going to do in the future. Anna, to u. No I 'm not going back to him. That was different. I was different then. I am not the same old Raji anymore. I feel that I am more mature enough to take my own decisions. To vinoth, this was just a post which I felt that I needed to write.  I always felt that a feeling in a person can be gotten rid of as soon as possible if it was written down somewhere. I always write down my feelings in a piece of paper whenever I am over excited or over depressed. This helps me get on with other things in life.
I hope you guys will understand that writing this blog these gives me immense pleasure and confident in myself. I think this will definitely bring out something in me. I hope that you guys will always criticise me this way.
I didn't have this title for nothing. "Take life just the way it comes..." Because people always say that when you don't have a vision, You will not achieve anything. But to my experience, I would say that we never know what is going to happen in this new year, new month or even a new day . That doesn't mean I do not have a vision. I mean, what life is it to live without knowing what you want to be in your future.
Good Day to all!!!
All the best for your Vision and Future.

Monday, January 19, 2009


My Opinion about friendship:

I give it to you guys.  My friends: Suresh, Arun, Rakul, Saranya, Vinoth, Bala, Sindhu, Bharani(of course), Pavitra, Raji, Karthik, Praveen, Arun, and others... Whose names I haven't mentioned but you know i love you all...

A friend is someone with whom, your thoughts,
dreams and secrets you can share.
And no matter what you say or do, you know
that they still care. 

A friend is always ready to laugh 
with you when you are glad. 
But has shoulder for you to cry on
at those times when you are sad.

A friend always want the best for you
And they are not happy until you are too.

A friend is never jealous of the things you may attain. 
And if you are the winner you will not hear them complain.

A friend is a person who could spend everyday
with you, from beginning to end.
When you find someone like this they are more
than a friend they are a ...BEST FRIEND

Thursday, January 15, 2009

My Dad-- My Hero

Hey I hope some of you would have watched the movie ABHIYUM NAANUM. Its a Tamil Movie which shows the love and the relationship between a father and a daughter. Hey gals!!! Those of you who love your dad so much, please do watch the movie. We might have known him from our point of view, but to know him from his point of view- go see it. It was hilarious!!! I guarantee that you would surely love it. And please take the time out to watch it with your father.
After seeing the movie, I felt that it was time I appreciated my dad who has given me the opportunity of doing so.
Hey dad, this is to you... I love you always.


You have always been there for me,
Through the thick and thin.
You always make my day brighter.
Sometimes we had our ups and downs,
But in the end you always lifted me up.
And forgave me.
I'm sorry for all the times,
I made you mad,
Or even cry.
But most of all,
For all the times I let you down.
I really do love you.
And don't want to see you hurt.
You're perfect,
And special,
In every single way.
Thank you for being my dad.
I love you for just the way,
You are!!

Wednesday, January 14, 2009

Since you're gone

Since you’re gone

There is an empty space

Since you’re gone

The world is not the same


I go back to the places we’ve been

It feels like you’re still there

I live all those moments again

Wishing you were here


Since you’re gone

There is a lonely heart

Since you’re gone

Nothing is like it was


There are memories all over the place

Bringing it back all so clear

I remember all of those days

Wishing you were here


Since you’re gone

There is a heart that bleeds

Since you’re gone

I’m not the one I used to be


I follow you're steps in the snow

The traces disappear

We know what we’ve lost when it’s gone

I’m wishing you were here


All those lonely nights

I lied on my bed and cried

I still think of you

Yes I do

Disqus for Life As It Comes


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